Assistant Marketing Analyst

Role Brief

The Assistant Marketing Analyst will primarily focus on the analysis of various initiatives undertaken by the Marketing team.

The role will collaborate with all members of the marketing team and with members of other departments including Business Intelligence, Sales, CX to analyze & report the findings of marketing promotions, campaigns, and activities across the country.

The ideal candidate is data-driven, commercially minded and willing to spend time in the field to gain business insights that support the data generated from initiatives. 

Main Duties & Responsibilities

Data Analysis & Reporting

• Act as the bridge between Business Intelligence and the commercial team (sales & marketing) to develop dashboards, reports and other performance data that influence marketing decision-making
• Support monthly, quarterly, annual planning activities of the commercial team with relevant and timely reports, analysis and insights
• Work closely with the business intelligence team to track the performance of customer campaigns and/or promotions initiated by the commercial team
• Analyse, document and present the performance of the following:
  • Promotions
  • Physical and digital campaigns
  • Research Analysis
  • Customer initiatives
  • Competitor insights
• Reporting - Support monthly, quarterly, and annual planning activities of the marketing team with relevant and timely reports, analysis, and insights.

Marketing Support:

• Promotion Execution -Support execution of day-to-day marketing activities including promotions based on the established strategy.
• Research - Participate in research and activities geared towards the measurement of the effectiveness of marketing programs.
• Work closely with sales and CX to develop customer personas. Provide support in the creation of creative & compelling messaging to these personas that clearly articulates and reinforces Angaza’s unique value proposition and differentiators

Marketing Operations -

• Update the marketing dashboard/calendar as approved to ensure the timely execution of tasks
• Collaborate with Ops admin to monitor distribution of marketing/promotion materials, monitor stock levels, and request new orders through the Marketing Manager
• Digital Support - Follow up with customer leads from online platforms. Analyze digital campaigns and report on them.

Other

• Support the marketing team in other activities & initiatives that may be assigned by the Director

Required Qualification, Skills & Experience

Must have:

• Bachelor’s degree in marketing, business, economics, statistics or related field
• At least 3 - 5 years of experience in a similar role or data analysis, product marketing, research, and/or business support
• Excellent data packaging, written, verbal, and presentation skills - fluency in English and Kiswahili is required
• Advanced Excel & PowerPoint skills

Others:

• Ability to report on data in clear and concise ways.
• Ability to utilize data to measure activity and extract key insights
• Strong collaborative abilities, problem-solving, analytical and quantitative skills.