Lead the planning and execution of trade promotions, in-store activations, and merchandising programs to increase sell-through.

Collaborate closely with sales teams to support channel-focused initiatives and enhance market execution.

Evaluate market trends, consumer insights, and sales performance data to refine and improve trade marketing strategies.

Oversee trade marketing budgets and ensure optimal return on investment.

Manage the creation, distribution, and deployment of point-of-sale and promotional materials.

Establish and maintain effective working relationships with distributors, retailers, and key trade stakeholders.

Track competitor activities and deliver relevant market intelligence to support decision-making.

Monitor, assess, and report on the performance and impact of trade marketing campaigns.