Responsibilities:

• Develop and implement a content strategy for social media platforms, ensuring brand consistency and engaging storytelling.
• Create high-quality written content for posts, captions, and promotional materials that resonate with our target audience.
• Generate creative and captivating stories for Instagram, Facebook, and TikTok, adapting content to suit the unique nature of each platform.
• Monitor social media trends, industry news, and competitors to identify opportunities for relevant and timely content.
• Engage with the audience through comments, messages, and discussions, fostering asense of community around our brand.
• Utilize analytics tools to track and report on the performance of social media content,
  making data-driven decisions for optimization.
• Collaborate with the marketing team to align social media efforts with overall marketing and communication strategies.
• Stay updated on emerging social media platforms and technologies, providing
  recommendations for their integration into our digital presence.

Minimum Qualifications:

• Degree in Marketing, Communications, Journalism, or a related field
• 3+ years’ experience in social media content creation and management,
  preferably in the FMCG industry. Agency experience is an added advantage.
• Exceptional writing skills with a keen eye for detail and an ability to adapt tone and style for different audiences and platforms.
• Proficiency in creating engaging Instagram, Facebook, and TikTok stories, including the use of multimedia elements.
• Familiarity with social media management tools and analytics platforms (e.g., Hootsuite, Brandwatch, Google Analytics).
• Strong understanding of current social media trends, algorithms, and best practices.
• Ability to work in a fast-paced environment and meet deadlines while maintaining high quality output.
• Experience in social media advertising and campaign management is a plus.