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Brand Activation Specilist

Oil & Gas

Job Summary

Location : Nairobi Kenya
Total View :400
Job type : Full Time
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Oil & Gas

Job Description

The ideal candidate will be tasked with a key role to develop and implement marketing activation programmes to support the delivery of volume, turnover, gross margin and market share targets for cross channels/ customers in East Africa. S/He will be incharge of Annual marketing plan, activation of marketing activities in market, product portfolio management, product launches, in market ASP.

Roles & Responsibilities:

  • Work closely with the Cluster Manager (East Africa) for the brand and Marketing Leadership & marketing teams of the local market partners to plan & deliver marketing activation plans with full stakeholder alignment. to drive in year performance & strategic goals. (For the East Africa region)
  • Plan and manage ASP budget to deliver marketing plans.
  • Coordinate & collect market insights of key competitor activity within applicable competition law.
  • Develop and execute an annual marketing plan to deliver volume, turnover and gross margin targets. (For each partner country and country distributors)
  • Connect as appropriate with the Africa, META marketing teams to ensure appropriate product portfolio, for the East African markets.
  • Monitor all marketing and activation activity, with post evaluations covering results, ROI and learnings.
  • Manages product portfolio in line with East Africa according to strategical ambitions, makes sure the portfolio meets local needs within global guardrails; identify gaps, launch new products, identify simplification opportunities and improvement areas

Minimum Requirements:

  • A bachelor's degree in sales and marketing or related studies
  • 7+ experience in B2B and B2C marketing activation in the oil & gas industry with at least 3 years in a marketing management role.
  • Very conversant in marketing campaign execution.
  • Hands on experience managing agencies across multiple channels and Markets in East Africa
Frank Management Consult Ltd
Nyaku House, 1st Floor Argwings Kodhek Rd,Hurlingham
Contact Us: info@frank-mgt.com or
call us at (254) 020 2724724 / (254 )745897222.

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