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National Sales Manager

Beverages & Liquor

Job Summary

Location : Kenya
Total View :756
Job type : Full Time
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Beverages & Liquor

Job Description

To deliver Sales Volume, Profit and Market Execution targets in the assigned territory, growing the company business whilst building long-term Brand equity of the company Brand in Kenya.

Roles & Responsibilities:

  • Growing the company branded business whilst building the long-term brand equity in Kenya.
  • Providing input and implement a year business plan.
  • Define appropriate field sales and merchandising resource for optimum trade execution. Develop strong customer relationship including delivering of Annual Customer Plans aligned to channel plans.
  • Ensuring application of programs designed to enhance consumer brand equity,
  • Monitor distributor and trade pricing,
  • Ensure distributor capability efficiencies, outlet execution, and expansion benchmarks and objectives are set and met through the execution of distributor plans
  • Managing customer/Distributor plan periodically reviewing the performance and revising course to action as needed.
  • Create and effectively communicate actions required for superior outlet execution by defining clear ownership and deadlines for all sales force.
  • Managing Accounts receivables by securing credit extended to distributors with Bank guarantees and ensure DSO is within plan.
  • Ensuring adherence to Company policies and principles.
  • Budgeting and management of sales expenses. Ensure Asset utilization is optimal is optimal by maintaining active database for all Trade Assets in Kenya.
  • Ensure cost of repairs and maintenance is optimized and value for money for the company is delivered.
  • Managing third parties that support sales and merchandising activities by ensuring excellence in execution to deliver value for money for the company.

Minimum Requirements:

  • Degree holder in business related field
  •  MBA will be an added advantage.
  • 10+ years experience in FMCG industry with at least 5 Years of experience in senior sales management.
  • Must have experience in managing a sales and marketing team in the FMCG Sector.
  • Hands on experience in distribution channel development with good track record of channel   management achievements in FMCG industry would be an essential competency
Frank Management Consult Ltd
Nyaku House, 1st Floor Argwings Kodhek Rd,Hurlingham
Contact Us: info@frank-mgt.com or
call us at (254) 020 2724724 / (254 )745897222.

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