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FRANK MANAGEMENT CONSULT LTD
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Associate Brand Manager

Renewable Energy

Job Summary

Location : Nairobi Kenya
Total View :228
Job type : Full Time
This job has already expired

Industry

Renewable Energy

Job Description

Key Roles & Responsibilities:

  • Develop and execute annual marketing plans to deliver on business objectives for designated partners.
  • Work collaboratively with diversified teams of partners to create & manage integrated marketing strategies.
  • Execute quarterly marketing plans including production of merchandise and other collateral to drive cost efficiencies.
  • Generate strong consumer insights to drive strategies, communication tools, and collateral.
  • Develop and execute fully integrated brand communication campaigns to support the overall brand in focus markets for BD, Partnerships, and new products.
  • Generate brand awareness and increase the visibility of the brand in focus markets.
  • Develop marketing artwork and communication adapted to focus markets.
  • Identify relevant cost-effective media that can be used for brand communication in focus markets.
  • Create retail assets to assist the retail team in listing new retailers.
    PR initiatives for focus markets.
  • Shortlist and contact media agencies to highlight our partnership activities or aid in driving Business development through relevant PR & Media initiatives.
  • Manage the entire process from artwork creation to dissemination of information through proposed channels.
  • Negotiate good rates in countries of focus for BD & Partnerships team.
  • Work closely with the BD & Partnerships team to come up with innovative marketing publicity ideas to amplify initiatives
  • Lead and spearhead all internal events and conferences.
  • Execute all sponsorship initiatives leveraging the brand in focus markets.
  • Coordinate with the marketing team on the execution of events and conferences outside focus markets.
  • Innovate and advise on new ideas on how to establish and build our presence in conferences and internal events
  • Create and execute OOH branding strategy benefitting all sales channels for the business.
  • Create and execute retail branding strategy for partners.
  • Leverage multiple marketing strategies – ATL, BTL & TTL to support our sales channels in focus markets
  • Create marketing materials to aid the retail team in effective selling 
  • Suggest innovative materials or toolkits that can be used for effective support for the retail team.
  • Create innovative uniforms and swag for sales teams.
  • Managing media, advertising, events, and activation agencies; and suppliers to deliver on the brand plans.
  • Create innovative local media solutions to derive cost efficiencies
  • Lead product commercialization activities for products to include:

● Demand and convention planning duties.
● Coordination of promotional material.
● Creation or updates of marketing materials.
● Sales field support.
● Implementation of sales training.
● Generate strong consumer insights that will drive communication.

Minimum Requirements:

  • A bachelor's degree in a business-related field.
  • 4+ years’ of hands-on marketing experience as an Associate Brand Manager, Assistant Brand Manager.
  • Self-motivated, self-starter who is willing to take initiative, ownership & accountability.
  • Strong planning and organizational skills with the ability to manage multiple projects at a time.
  • An excellent team player with strong interpersonal skills and Creativity.
  • Ability and availability to travel on average 40-60% of the time.

 

Frank Management Consult Ltd
Nyaku House, 1st Floor Argwings Kodhek Rd,Hurlingham
Contact Us: info@frank-mgt.com or
call us at (254) 020 2724724 / (254 )745897222.

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