Roles & Responsibilities:

• Identify and contact potential customers in modern trade and general trade
• Present and demonstrate the features and benefits of our products to customers and persuade them to buy.
• Establish, develop, and maintain business relationships with current and potential clients to generate new business.
• Negotiate prices, terms, and contracts with customers and close sales deals.
• Monitor and report on sales performance, market trends, and competitor activities.
• Coordinate with other sales team members, marketing staff, and logistics personnel to ensure smooth delivery and distribution of products.
• Attend sales meetings, training sessions, trade shows, and other events as required.
• Ensure collection of payments is done on time and within terms as well as ensuring the customers' accounts are clean at all times
• Implement on-shelf availability and  as required in Modern Trade
• Actively list and monitor the movement of new products
• Increase market share and sales of products
• Meet sales targets constantly
• Compiling individual sales reports as per the company requirements.
• Ensuring In-depth product knowledge and current

Minimum Requirements:

• Bachelor’s degree in business, marketing, or related field.
• 3+ years of Proven experience as a field sales experience in the FMCG industry in the Western/Nyanza Regions
• Proficient in Microsoft Office and Sales Force Automation
• Valid & active driver’s license and willingness to travel within the assigned territory.