Roles & Responsibilities:

• Write a wide variety of topics for the website, blogs, social media, copywriting, press material, sales collateral, newsletter, etc.
• Write well-researched and keyword-driven content to boost organic traffic.
• Create optimized, engaging title tags and meta descriptions to increase click-through rate.
• Create clear and innovative headlines and body copy.
• Produce high-quality blog posts on industry-relevant topics.
• Create, execute, and maintain a Newsletter content calendar.
• Ensure consistency in writing style, fonts, images, and tone.
• Collaborate with a graphic designer to align written content with the brand.
• Monitor and respond to online guest reviews channels.
• Research and organize sources and information.
• Collaborate and brainstorm with the team for new content strategies and ideas.
• Edit and proofread content produced by other team members.
• Develop and manage content for 3rd party platforms.
• Assist in editing/writing the company impact report.
• Assist with the application and submission of industry awards.
• Author and custodian of the internal (quarterly) magazine
• Periodically refresh and update the web content – visuals and copy.

Minimum Requirements:

• Bachelor’s degree in English, Journalism, or a related field.
• 5+ years of experience as a Content Writer, Copywriter, or similar role.
• A strong portfolio showcasing published articles and writing styles.
• SEO principles and content optimization techniques