Brand Marketing and Communications Lead
FinTech
Job Summary
Location : Nairobi Kenya
Total View :144
Job type : Full Time
This job has already expired
Industry
FinTechJob Description
This position is an existing blend between art direction, content design and communication in the
Kenyan financial technology sector. The role involves the revamping of the company’s image, values and reputation to create a mature brand in the country’s digital payment ecosystem. In addition, the candidate oversees the creation of unique brand identities, for each digital payment
offer, that appeal to specific target markets.
Roles & Responsibilities:
- Manage the brand across all platforms (internal and external)
- Plan and execute brand look & feel of the company’s marketing materials to ensure consistency
- Create digital content such as social media posts, emails, blog assets, infographics or digital assets for websites
- Direct media strategies and execution of plans thereof to ensure the right brand messages and
understanding by customers and other stakeholders - Work closely with CEO and the Board of Directors to drive corporate communications
- Planning and executing periodic brand awareness survey
- Manage the JamboPay’s product brands across all platforms (internal and external)
- Work on content marketing strategies with business development managers to ensure that the
company has a strong presence in business, tech and financial media outlets - Create digital content such as social media posts, emails, blog assets, infographics or digital assets for websites
- Create campaigns that have an instant and positive impact on product awareness to generate demand and revenue
- Planning and executing periodic brand awareness survey
Minimum Requirements:
- Bachelor’s degree in communications/marketing/journalism
- 5+ years’ experience in a a similar role in PR or communication agency, with at least 2 years in the financial/ Fintech industry a plus.
- Knowledge of one digital design tool (ex: Adobe Photoshop, Illustrator, InDesign, Sketch, Canva Pro, Figma)
- Knowledge of one animation tool (ex: Motion graphics, Adobe Animate, Sparks)
- Submission of a portfolio which showcases the candidate’s previous projects and work