Country Expansion Manager (Channels)

Function: Sales

Reports to: Head of Sales

Main Duties & Responsibilities

Sales Strategy Execution

• Execute local sales strategy in line with company strategy
• Prioritize growth in conventional trade channels specific for B2B Customers
• Develop and implement customer specific pricing and positioning strategy
• Setting targets and deliverables across our primary business units and key segments
• Brand positioning & sales activation activities

Profitability & Revenue Growth

• Set goals and deliverables for the sales team in line with overall company strategy and objectives
• Explore new business opportunities to expand our revenue and profitability growth
• Responsible for driving market expansion growth across all local markets, customer segments, brands and offerings
• Actively set targets and budgets and priority areas of development in line with our goals
• Actively drive an Increase in profitability and develop long term sustainability through brand positioning and differentiation
• Explore and develop long term sustainability through brand positioning and product specialization

Market Insights & Learnings:

• Conduct research and analysis of the textile market space, and the user base
• Drive execution of customer insights into solutions
• Drive commercialization of innovation led solutions
• Target potential regions and areas to leverage on localized user led learning to grow brand positioning and sales growth
• Be current on market trends, competitors, and pricing strategies to drive agility in decision making and implementation

Drive Universe Depth & Spread in Markets

• Map and execute Kenya wide sales and distribution plan for all universes
• Drive sustainability through the spread of multiple universe offerings in core markets and through key customers

Customer Base Growth & Market Expansion

• Execute plans to open new markets as per the sales growth strategy
• Deepen and grow the business relationships with existing key customers and business partners
• Prospect and acquire new customers in the primary segments such as wholesalers and resellers specializing in traditional/conventional B2B models
• Build and maintain strong customer relationships
• Define and provide exceptional customer service to drive growth
• Continuously explore opportunities to expand market reach by identifying new customers, exploring new market segments

Team Performance & Enablement

• Lead and motivate Sales Team to achieve the set targets
• Manage the Team’s performance through reviews and personal development
• Drive the company’s culture within the Sales Team
• Drive cross-teams collaboration to ensure optimal Customer Experience

Key Accountabilities

Revenue & Profit Growth

Market Penetration & Customer Base Growth

Market Risk Mitigation & Sustainability

Lead & Empower a High-Performance Sales Team

Competencies & Qualities

Sector Experience & Market Knowledge

Excellent Sales and Negotiation Skills

Multi Cultural & Multi Lingual Relationship Builder

(Network Developer)

Team Leadership and Development

Market Learning Led & Planning Skills

Data / Tech Driven

Results Driven

Requirements

• Bachelor’s Degree in Business Administration/BCOM with a Sales & Marketing specialization preferred
• 6-7 Years experience is sales positions, 3 out of which in leadership roles in channels, key account in a manufacturing set up. Textile experience highly preferred