Digital Marketing Specialist

Job Brief

The Digital Marketing Specialist charged with the responsibility to develop implement, track and optimize our digital campaign across all digital channels. The successful candidate will be expected to develop digital marketing strategic plan, execution plan and sales budget.

Duties & Responsibilities

• Develop digital marketing strategic plans and aggressive execution plans, and position digital marketing as the leading distribution channel in the company
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintain the company social media presence across all digital channels
• Develop performance measurement metrics against market/industry benchmarks
• Regularly measuring and reporting on the performance of all digital marketing campaigns
• Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Build a large database of existing customers including Developers, Contractors, fundis, Hardware Shops, Agribusiness Farms, Movers database, internet generated customer data and any database which may be relevant in achieving the e-mail marketing objectives.
• Develop measurable KPIs for the digital marketing team

Desired Qualification

• Bachelor Degree with Post graduate diploma in professional Digital Marketing.
• Diploma in ICT and proven working knowledge of computer skills
• At least 5 years of experience in digital marketing
• Experience in sales & marketing would be added advantage.
• Good Knowledge of latest digital marketing trends

Key Competencies

• Demonstrated experience in using digital marketing to drive sale revenue growth
• Very good Business Data Analytics skills which is relevant in decision making
• Proven success in Content Creation that will pull the targeted audience to the brand and for the audience to effectively engage
• Proven success in implementation of effective Search Engine Optimization & Search Engine Marketing to support all levels of digital marketing
• Very good Customer Relationship Management Skills, which helps to monitor and maximize customer experience
• Good Communication Skills which help to spread impactful messages, establish trust and build relationships with prospects
• Very good understanding of the Social Media Marketing skills and how this can help the company establish its presence in the Social Media Space in order to achieve set KPIs
• E-Mail Marketing Skills– continuously develop large customer and prospects database for effective e-mail marketing using the relevant tools
• Knowledge of Basic Design Skills would be added advantage, including visual content creation, videography and good knowledge in Adobe Creative Suite, Canvas, Inkscape etc. would be helpful
• A Team Player and good Interpersonal Skills
• Good appreciation of Emotional Intelligence in people management and good time management skills.