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Job Summary

Location : Kenya
Total View :352
Job type : Full Time
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Job Description


Reports to: Country Commercial Manager

Job Purpose

The Regional Retail Manager manages the Retail/Tertiary sales operations ensures that company volume sales, distribution/availability objectives are achieved within the region. Key to this role is the management of Tertiary sales team performance in the assigned region, through Retail Team Leaders. The RRM manages and ensures optimal deployment of the tertiary resources to deliver tertiary sales objectives. He/She ensures targeted deployment and management of assets at retail level and focus to deliver the expected ROI from deployed assets. The RRM leads the regional tertiary team and ensures development of capabilities of the regional tertiary team to increase efficiency and effectiveness of the team in trade. The RRM leads the regional tertiary team and entrenches a performance driven culture through performance management. The RRM leads in the overall responsibility for the success of retail business initiatives like the Retail Loyalty Scheme.


  • Directs the retail selling activities within the region, inclusive of resource deployment and retail customer In charge of all retail sales operations in his assigned region at retail level.
  • Meets monthly, quarterly, and annual revenue targets and other retail KPIs in assigned
  • Develops and implements efficient route to market strategies to achieve optimal retail efficiency
  • Manages and drives the tertiary team to deliver weighted and numerical distribution targets at
  • Manages the van sales team to grow numerical distribution in regional supermarkets, superettes, minimarts and PFMs – petrol food
  • Responsible for implementation of the picture of success in retail
  • Monitor, analyze sales and market trends while giving regular and accurate intelligence on competitor
  • Responsible for capability development, coaching and mentorship of the sales regional resources for the company.


  • A university degree/diploma in marketing or business
  • Astute financial business management
  • Excellent customer relationship management skills, especially with business owners and
  • PICOS execution acumen, to drive execution standards at retail
  • Problem-solving and analytical skills to interpret sales performance and market trend
  • Minimum of five years of related experience including managing a team. Experience in developing/implementing marketing and sales
  • Proven ability to motivate and lead a sales
  • A go-getter / self-starter, results-oriented Able to take initiative and operate independent of regular supervision.
  • A good working knowledge of Microsoft Office Suite is
  • Excellent oral and written communication and presentation
  • A valid driver’s
Frank Management Consult Ltd
Nyaku House, 1st Floor Argwings Kodhek Rd,Hurlingham
Contact Us: info@frank-mgt.com or
call us at (254) 020 2724724 / (254 )745897222.

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