Senior Manager – Sales Packtech Exports

Role Purpose: 

To lead and oversee end-to-end Packtech (packing, documentation, and export logistics) operations, ensuring seamless shipment execution, compliance with global standards, cost optimization, and alignment with business objectives.

Key Responsibilities: 

1. International Business Development 

● Identify and develop new export markets across regions (Middle East, Europe, Africa, US, etc.) 

● Appoint and manage distributors, agents, and channel partners.

 ● Generate leads and convert them into long-term customers. 

● Participate in international trade fairs and exhibitions

2. Key Account Management 

● Manage relationships with existing global customers. 

● Negotiate pricing, contracts, and supply terms.

 ● Ensure high customer satisfaction and repeat business. 

● Handle escalations and commercial discussions 

3. Pricing & Commercial Strategy 

● Develop export pricing considering. 

● Raw material fluctuations. 

● Freight & logistics costs. 

● Market competitions. 

● Maintain target margins (CM1/CM2). 

● Work closely with internal teams during volatile market conditions

4. Export & Import Operations & Documentation 

● Oversee complete export process: 

● Proforma Invoice, Commercial Invoice, Packing List 

● LC documentation, BL, Certificate of Origin, etc. 

● Ensure compliance with international trade regulations

 ● Coordinate with logistics, CHA, and freight forwarders

5. Supply Chain Coordination 

● Align with production and planning teams for order execution 

● Monitor dispatch timelines and ensure on-time delivery 

● Handle challenges like RM shortages and price volatility 

6. Market Intelligence 

● Track global trends in packaging (nets, films, woven products, etc.) 

● Monitor competitor pricing and positioning 

● Provide inputs for new product development 

7. Internal Collaboration 

● Work closely with: 

● Procurement (RM sourcing challenges) 

● Finance (payments, LC, forex) 

● Quality (product specs & certifications)

Key Skills & Competencies

 ● Strong understanding of export procedures & documentation 

● Experience in international sales negotiation

● Knowledge of Incoterms, LC terms, forex 

● Ability to handle price volatility & supply challenges 

● Excellent communication and relationship-building skills 

● Strategic thinking with execution focus 

Qualifications 

● Bachelor’s degree (MBA in International Business preferred) 

● 12+ years of experience in exports (Packaging / Plastics / FMCG / Industrial products) 

● Experience in handling export & import