SALES TEAM LEADER – FOOD

SALES TEAM LEADER – FOOD 
Reports to: Sales Manager / Commercial Manager

Job Purpose

To lead and supervise the sales team in driving revenue growth, expanding market share, developing customer relationships, and achieving sales targets for the company’s food products. The role involves managing sales operations, identifying new business opportunities, and ensuring effective product distribution and market penetration.

Key Responsibilities

• Lead, supervise, and motivate the sales team to achieve set sales targets and business objectives.
• Develop and implement sales strategies to grow market share and increase product distribution.
• Identify and develop new business opportunities across distributors, wholesalers, retailers, supermarkets, HORECA, and other relevant channels.
• Monitor sales performance, review market trends, and prepare regular sales reports.
• Manage relationships with key customers, distributors, and other business partners to ensure customer satisfaction and retention.
• Conduct regular field visits to monitor sales activities, assess market coverage, and identify growth opportunities.
• Ensure effective implementation of trade promotions, product launches, and other marketing initiatives.
• Monitor stock availability, product movement, expiry dates, and returns in collaboration with the supply chain team.
• Ensure the sales team adheres to company policies, pricing guidelines, credit terms, and reporting procedures.
• Coach and mentor sales representatives to improve productivity, selling skills, and overall performance.
• Gather competitor intelligence and provide recommendations on pricing, promotions, and market positioning.
• Collaborate with production, logistics, and customer service teams to ensure timely order fulfilment and product availability.

Qualifications and Experience

• Bachelor’s degree or diploma in Sales and Marketing, Business Administration, or a related field.
• 3–5 years’ experience in sales, preferably within the food, FMCG.
• At least 1–2 years’ experience in a supervisory or team leadership role.
• Proven track record of achieving sales targets and managing a sales team.
• Experience managing distributors, general trade, modern trade, or HORECA channels will be an added advantage.
• A valid BCE driving license and willingness to travel for field sales activities may be required.