General Trade Representative- Team Leader

Our client, a leading FMCG company, is looking to recruit a General Trade Representative Team Leader to support its sales and distribution objectives. The role will primarily focus on servicing small retail channels, including kiosks, small shops, mini-markets, distributors, and wholesalers.

Key Roles and Responsibilities

• Lead and supervise a sales team to drive revenue growth, product distribution, and customer engagement within the FMCG sector.

• Implement trade strategies, promotional campaigns, and market activations.

• Monitor sales forecasts and evaluate trade performance.

• Work closely with the sales and supply chain teams to ensure efficient product availability and distribution.

• Maintain strong in-store product visibility through effective merchandising and point-of-sale (POS) execution.

• Analyze market trends, competitor activities, and consumer insights to inform sales strategies.

• Build and maintain strong customer relationships while negotiating favorable trade agreements.

Minimum Requirements

• Diploma or Bachelor’s degree in Business, Marketing, or a related field.

• At least 4 years of experience in FMCG General Trade (GT) sales, including a minimum of 1 year in a supervisory role.

• Results-driven with a strong ability to achieve and exceed sales targets.

• Excellent communication and interpersonal skills.

• Proven ability to lead, motivate, and manage a sales team.

• Strong analytical skills with the ability to interpret market trends and customer data.

• Proficiency in MS Office and CRM systems.