Digital/Content Marketing Executive

Our client in the manufacturing sector is seeking a Digital / Content Marketing Executive with expertise in video production, graphic design, and digital storytelling. The role focuses on creating high-quality product content to drive brand awareness, customer engagement, and sales, while managing social media, web content, and analytics using modern digital and AI tools.

Key Responsibilities 

• Lead end-to-end video content creation (planning, scripting, shooting, editing, and optimization)
• Develop and execute integrated digital marketing strategies combining video, graphics, and copy
• Optimize content for various platforms to maximize reach and engagement
• Collaborate with internal teams to align content with business goals and brand guidelines
• Manage and grow social media platforms through consistent posting and audience engagement
• Monitor and analyze performance metrics to drive continuous improvement
• Oversee and update website content to ensure accuracy, SEO, and a strong user experience
• Work with developers to enhance website performance and conversion rates
• Leverage AI tools to streamline content creation, analytics, and customer engagement

• Desired Qualifications
• Bachelor’s degree in Marketing, Communications, Film/Media Production, IT, or a related field.
• 3–6 years of experience in digital marketing, with demonstrated expertise in video production, editing, and graphic design.
• Advanced proficiency with video editing and graphic design tools, including Adobe Premiere Pro, After Effects, Illustrator, Photoshop, CapCut, and DaVinci Resolve.
• Experience with WordPress or similar content management systems (CMS).
• Strong understanding of SEO, SEM, and social media algorithms.
• Familiarity with AI tools for content creation and marketing automation