Marketing & Communications Coordinator
Hospitality: Hotels/ Restaurant, Luxury Camps & Lodges
Job Summary
Location : Nairobi Kenya
Total View :135
Job type : Full Time
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Hospitality: Hotels/ Restaurant, Luxury Camps & LodgesJob Description
Key Responsibilities:
- Develop and execute marketing strategies to drive brand awareness, enhance reputation, and generate revenue.
- Develop and implement media strategies, to secure high-impact placements in various outlets.
- Oversee small-scale digital marketing campaigns, including Google Analytics; and manage & optimize advertising functions across platforms such as Google and online travel agencies.
- Lead marketing projects, ensuring adherence to timelines and budgets. Collaborate with cross-functional teams to maintain consistent messaging across all platforms.
- Analyse website traffic and performance, optimize content for SEO, and provide actionable insights through comprehensive reporting.
- Curate and manage social media content calendars, monitor engagement, and grow our digital presence.
- Cultivate and sustain relationships with influencers, to ensure the success of our campaigns.
- Coordinate and oversee public relations activities, to enhance and reinforce our brand image.
- Assist in the development and execution of email marketing campaigns, manage databases, and track key metrics.
- Support event planning and execution to ensure alignment with brand objectives.
- Conduct market research to identify trends and opportunities for growth. Manage marketing projects, ensuring timelines and budgets are met.
- Compile, analyse, and present marketing reports to inform strategy.
Minimum Requirements:
- Bachelor's degree in Marketing, Public Relations, Communication or related studies.
- Certification in Digital Marketing
- 10+ years of experience in Marketing & Communications, with a minimum of 3 years in Digital Marketing.